- To market in September
- Invention in India for the first time
Chinese premium smartphone maker OnePlus has unveiled its latest smart TVs. These will be launched in the Indian market in September. Smart TVs will be introduced in the Indian market ahead of China. “OnePlus TVs will be launched in September. We are making these available in India first, ”said Pete Lou, CEO of OnePlus Forum. However, there is no mention of TV pricing and other features. China-based smartphones manufacturer Shaomi has also started selling TVs in India since last year. Other brands such as Samsung, LG and Micromax also have their own TV brands.
OnePlus is currently entering the smartwatches segment. “We have been working on this project for the past two years and will be launching these TVs in every market,” he said. Having good relationships with various content providers in India, users are able to provide better content. Pete said the company is also working on agreements with local and regional content providers to launch OnePlus TV in North America, Europe and China. ‘We focus on every little thing. Our goal is to have our product set to the standard for future smart TVs, ”he said. In the quarter of June 2019, OnePlus topped the 43% share of the Indian premium smartphone segment (over Rs. 30,000).